CoLab
Research | Synthesis | Ideation & Sketching | Concept Testing | Wireframes & Prototype | Usability Testing | Wrapping Up
Getting Started
I was assigned to the CoLab project along with two other team members. We were excited to get started and meet our client, Louis Vowell. Louis attended the School of the Art Institute of Chicago (SAIC) as a Distinguished Scholar. He started the EXT Collective, a community of artists and alumni from SAIC and Columbia College.
Louis also started CoLab, which was part of Lost Arts’ Lost Labs project. Lost Arts is an incubator started by the co-founder of Kickstarter. On the last day of our project Louis pitched CoLab to over 100 VCs and angel investors at the Lost Labs showcase.
Louis started CoLab from his experience moving from Bend, Oregon to Chicago. During that transition Louis felt a sense of isolation that many other fellow art students experienced. However, this sense of isolation was stronger for others in the months and years following graduation because many also struggled to continue creating art. Louis labeled the problem as post-graduation isolation, which consisted of two subproblems: 1) a loss of creative network, and 2) a struggle to remain creative.
Client
CoLab
Duration
3 weeks
Role on Project
UX Designer on a 3 person team
Skills Demonstrated
User research & strategy
Wireframing
Prototyping
Concept testing
Usability testing
Working with stakeholders
THE INITIAL PROBLEM
After graduating from art school
LOSE CREATIVE NETWORK
STOP CREATING
"POST-GRADUATION ISOLATION"
THE INITIAL PROBLEM
To solve for the problem, Louis developed CoLab, a collaboration app which allowed art school grads to search for and connect with like-minded artists and alumni.
Search for other artists by artistic discipline, university, and keyword
See artist search results
View more about an artist
Message with artists
Join a virtual art collective, or invite other artists to a collective
At our first meeting with Louis, we gathered insights, assumptions, and facts about the app and art school grads.
The App
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Important features: search by practice area, search by university, and join or create collectives
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There could be restrictions on the number of collectives a user could join
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Do not promote passive engagement or consumption (e.g., likes).
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Encourage and facilitate meaningful and authentic engagement and connections
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Showcase how people think about art, not just pictures of the end product
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CoLab should not have a feature to help find work or employment
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Art school alumni exclusive year one; all artists are invited to join in year two
Art School Graduates
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Collaborations keep artists accountable
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Art school grads don’t use Linkedin, and lack a networking platform
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Art schools do not provide adequate support and resources for students and alumni to smoothly transition into life post-graduation
The Plan
We developed a research plan with the goal of getting everyone on the same page as to how we would validate client assumptions, team assumptions, and empathize with CoLab’s target user base.
In order to meet our research objectives we decided to conduct competitor research, domain research, and user interviews.
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Investigate the current and future market for CoLab; investigate any potential competitors, determine the features desired by target users
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Investigate broad domains related to aspects of the current state of CoLab
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Identify and understand CoLab target users (e.g., user goals, motivations, wants, needs, behaviors, frustrations, pain points)
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Investigate the desirability of different future directions for CoLab
Competitor Research
Through competitor research we hoped to identify existing solutions for creative collaboration and CoLab’s competitive advantage in the marketplace. The analysis included the following direct competitors: Mixer, Dextra, Instagram, Behance, Ello, and KOLAB. LinkedIn and Bumble Bizz were included as indirect competitors.
Mixer is a private network for creatives to explore and connect with people to collaborate with. The app has an application and screening process along with a subscription payment plan. The exclusiveness and jobs features of Mixer were distinctly different from CoLab, while browsing artist profiles, connecting, and collaborating with artists were similar in concept.
Dextra is a platform to find creative people from all domains of art. Creatives can showcase projects/skills, and find or be found by other complementary professions for collaboration. Dextra describes itself as LinkedIn for professionals in art, design, music, dance, literature, drama, film, photography, and their sub-domains. One of the unique aspects of Dextra is collaboration more than consumption, and cross-collaboration between the arts. There are many aspects of Dextra that were similar to CoLab’s vision; however, CoLab stood apart from Dextra by focusing on graduates from top art schools.
Find creative professionals by adding a requirement
Filter results by location, skill level, and availability
Collaborate with anyone by sending them a request
Find opportunities to work in collaborative projects
Instagram visually displays artists' work and showcases more finished or ideal artwork. Interactions are via likes, comments, and direct messaging.
Behance allows artists to showcase and browse creative work. Behance also has a section where you can discover work from individuals at select schools and organizations.
Ello is a network and collaborative platform for connecting and supporting a global community of artists.
KOLAB is a platform to connect and collaborate with fellow creatives through mutual interests and skills
The competitor research revealed many different platforms that offered networking and collaborative opportunities for artists—the main features CoLab aimed to launch. However, it also revealed gaps in the marketplace. Art school grads differ from artists in general, and the competitive landscape did not address their specific needs. An inclusive platform specific to art school graduates did not exist, suggesting a market opportunity in this space.
Domain Research
I took the lead on diving into domain research. I hoped to broadly understand five domains to better understand our users and
our product.
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The current art school model and participation in an SAIC event
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Life after art school
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Motivation
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The success of people who did not attend art school
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Alternative avenues for collaborating on artwork
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I investigated current art school models at top art schools (e.g., placement rates, salary surveys, and career services). Overall, tuition at top art schools are some of the highest in the country. SAIC tuition is $47,000/year, while median salary six years after graduation was $32,000. SAIC had a career and professional services (CAPX) program. At Columbia College, 88% of students were employed one year after graduation and 74% were working in their field of study. A survey conducted by Columbia College indicated that the biggest reason students' primary occupation was unrelated to their field of study was because of “lack of access to important networks/people”, validating one of Louis’ assumptions.
A snapshot of Columbia College’s Alumni Snapshot, 2017. Results show the Class of 2016 one year after graduation.
Our client invited my team to an entrepreneurship event at SAIC’s titled, Go Fund Yourself. This was our first look into our client’s life as an art student entrepreneur. The event was an afternoon for one-on-one exchanges, group exchanges, and stories about making ideas come to life. The event had 10 expert guests that students and alumni could interact with and ask questions. This event gave us a snapshot at the kind of services SAIC offers its students and alumni.
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Life after art school can be a shock. Every art grad will experience a slightly different life post-graduation. It’s important for grads to structure and plan out what comes next. For instance, having an art-unrelated day job (e.g., working at a coffee shop) can affect the ability to create art. Additionally, people work more effectively at different times during the day and/or week. It’s best to determine behavioral tendencies early on. Generally speaking, three things are important during life after art school:
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Time management (i.e., balance day jobs while still making time to create)
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Structure (i.e., determine the appropriate structure needed to get work done)
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Accountability (i.e., hold yourself accountable or get the help of others to hold you accountable, one of the concepts behind the idea for CoLab)
Daily Rituals: How Artists Work, by Mason Currey.
This graph visualizes how successful artists structure their day. It’s important for artists to identify a schedule that works best for them—around their most productive and creative times of day.
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Motivation is what causes a person to want to repeat behaviors and can be divided into intrinsic and extrinsic motivation. Intrinsic motivation originates within the individual, absent of any external rewards or pressure (e.g., love of art). Extrinsic motivation originates from influences outside of the individual. Motivation comes from external rewards, recognition, or influences (e.g., grades, reviews, etc). Of further importance is internal versus external locus of control. Individuals with an internal locus of control believe that one has control over what happens in one’s life and individuals with an external locus of control believe that successes or failures result from external factors beyond one’s control.
“Despite the fact that humans are liberally endowed with intrinsic motivational tendencies, the evidence is now clear that the maintenance and enhancement of this inherent propensity requires supportive conditions, as it can be fairly readily disrupted by various non-supportive conditions.”
Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55, 68–78. doi:10.1037/0003-066x.55.1.68.
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It’s not essential for an artist to attend art school. A national study on the lives of arts graduates and working artists was conducted. The researchers found the following:
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10% of art grads were working artists
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16% of working artists were arts grads
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40% of working artists did not have a BA/BS
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7 of 10 of the most expensive higher ed institutions were art schools
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Art schools need to prepare students for the eventuality that they will need to work in non-art occupations to support themselves
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There are many alternative avenues of making, sharing, and collaborating. One of the primary ways is to join an art collective. Chicago has a multitude of different art collectives, one example is The Fulton Street Collective. However, joining an art collective is easier or harder depending on where you live and who you know. An art school grad who needs to move back to rural Iowa or Texas, for example, would have a much harder time joining an art collective.
User Interviews
User and SME interviews were the main method of diving into the experiences of art school graduates. We hoped to gain insight into the following:
User
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The notion of “post-graduation isolation” and the struggle to remain creative
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How collaboration between creatives currently happened
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What type of community was created in art school and how active they were in that community
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How art school communities motivated student-artists to make art
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How art schools prepared students for post-graduate life
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How competitive the creative/artistic job market was
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Users’ pain points, frustration, wants, needs, goals, and motivations
SME
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How collaboration between creatives could be facilitated
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How art school graduates could become working professionals
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Opinions on CoLab’s current design and model
Our client setup user interviews prior to the start of the project. Our team’s target users were students and alumni from top art schools, artists who were experiencing post-graduation isolation, and artists who wanted to collaborate with other artists.
That’s me conducting a user interview with Will, a current SAIC student
We conducted one remote SME interview and five user interviews (two in-person, three remote). There were three major limitations of who we talked to: all of the users were from SAIC, all of the interviewees were very intrinsically motivated, and all were well-connected artists. My team discussed finding additional interviewees who had struggled more with staying creative after graduation; however, due to time constraints we needed to move forward. We found three key insights from the interviews:
Loss of community & network after graduation
“Graduating was a culture shock, having all of the access and people around me disappear”
recent SAIC alum, 30
Preference for working alone, rather than collaborating with others
“I prefer to do the work myself rather than work collaboratively”
SAIC student, 30
Need a space to find support and help
“Facilitating our life after art school, there is still a great lack of resources and help from SAIC”
recent SAIC alum, 30
The interview insights suggested that art grads experienced a loss of network and many struggled to remain creative after graduation, validating our client’s assumptions. One caveat here is that our interviewees experienced this less than the typical art school grad and in some cases didn’t experience it at all, but rather they knew many people who did struggle with a loss of network and eventual struggle to remain creative. One reason is that our group of interviewees had a large amount of internal motivation, so they only briefly stopped creating. Additionally, we found that the interviewees did not have a desire to work collaboratively, users had a preference to work alone. This insight did not validate our client’s assumption. Our interviewees indicated that support and help after graduation was more critical versus opportunities to collaborate on projects.
Research
Synthesis
Affinity Diagram
After completing the competitor research, domain research, and user interviews we needed to pull everything together. We started with an affinity diagram to synthesize all of the interview themes and insights. We synthesized the motivations, goals, frustrations, and needs across all of the interviews.
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Our final affinity diagram which shows how we organized research themes into user goals, needs, frustrations/pain points, motivations, and facts categories. Under each main category are subcategories which were used to create the user persona.
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My team members discussing the user needs category and the placement of its themes into subcategories.
Persona
The motivations, goals, frustrations, and needs found through the affinity diagram process were used to the create the user persona. I developed our persona by taking the results, insights from our interviews, and information gathered from domain research to help bring the character of our primary user, Helen, to life.
Helen was externally-motivated, in contrast to the internally-motivated artists we interviewed. The internally motivated artists had a relatively easier time maintaining a network and remaining creative. This key distinction would help in design decisions that would further differentiate CoLab from competitors and help our client’s goal of keeping artists in the artistic world.
Further, our synthesis revealed that SAIC and art schools need to do more to recognize “regular” artists. Currently, top art schools tend to only celebrate the very top artists that graduate from the school, with little or no recognition for the rest of the alumni. This indicated CoLab could feature and celebrate all art grads to help keep them engaged in the artistic community. Further, synthesis revealed that art grads needed a space to get feedback on works in progress. Currently, platforms often showcase perfect or completed work. This didn’t help artists during the creative process. Additionally, often artists needed to simply find other like-minded artists to get help, support, and feedback. I used all of this information to illustrate the picture of what Helen truly needed to prevent post-graduation isolation.
Defining the Problem
Using the results from our research synthesis, we developed a problem statement. The purpose of the problem statement was to get everyone, my team and our client, on the same page as to the problem to solve moving forward.
We developed design principles to help expand on our problem statement and to help guide our design decisions moving forward. Our design principles were: Welcome, Connect, and Expand.
Welcome was chosen to focus on the promotion and acceptance of each artist’s authentic self. Some art communities can be superficial, dishonest, and exclusive. We didn’t want this to be CoLab. We wanted CoLab to provide a relatable and familiar space for artists to be open and honest in their unique artistic expression and craft. Additionally, at every opportunity, provide supportive motivational resources for artists that felt lost, burnedout, and disconnected.
Connect was chosen to help art schools celebrate and engage alumni and build alumni communities that support each other.
Expand was chosen because we wanted CoLab to provide meaningful growth opportunities by exploring different practices, honing creative skills, and sharing work advice/tips.
The formation of our problem statement and design principles helped us solidify our path forward. We felt there were many different ways to alleviate post-graduation isolation. The focus now became identifying what the product would look like and how it would help artists’ reconnect, get support, and sustain motivation to create art.
Art school alumni whose creative communities dispersed after graduation need a way to reconnect for personal and artistic support so they can sustain their motivation when experiencing post-graduation isolation.
Welcome
Provide a relatable and familiar space for artists to be open and honest in their unique artistic expression and craft.
Connect
Help art school alumni reconnect and build communities that support each other.
Expand
Promote meaningful growth opportunities by exploring different practices, honing unique creative skills, and sharing creative knowledge.
Ideation & Sketching
Divergent Concepts
To solve for our problem each team member took a concept direction, keeping Helen and our design principles in mind. Broadly speaking our concepts were, personal connection, motivation, and support/help. After deciding on our concept directions we dove into some additional brainstorming and research into each of our concepts. My concept direction was Spark, helping externally-motivated art grads sustain motivation.
Spark
A mobile app designed to motivate and connect artists who need an incentive or push to create work.
ArtCrit
A mobile app designed to facilitate critiques of works in progress.
Find Artists
A mobile app designed to connect artists with similar goals.
Spark combined aspects art collectives and Strava, the social network for athletes.
ArtCrit combined aspects of Reddit and Quora as well as the larger topic of art critiques that are performed in art school.
Find Artists combined aspects of Bumble and Behance.
Concept Testing
Testing the Ideas
At this point it was time to test the ideas behind our concepts. Our client scheduled five artists to participate. Again, limitations included they were all from SAIC, and all were motivated, connected, and experienced artists. In other words, they were not currently experiencing a loss of network and post-graduation isolation. For instance, one of our testers was a professor at SAIC, which wasn’t exactly a match with our persona Helen. Despite this limitation we dug for additional information during concept testing by giving the users a frame-of-reference of post-graduation isolation, a concept all of them understood very well. We asked our testers how they viewed the concepts for their use and from the frame-of-reference of our target user. Concept testing insights are shown below for the three concepts. My concept, Spark, is shown first.
Spark was designed to motivate and connect artists who need an incentive or push to create work.
Ambivalence to the idea of virtual art collectives
Testers viewed the ability to create a challenge as a way to keep oneself creating art or to just view what others are doing
There was some hesitation over the word “challenge”, it wasn’t viewed as collaborative enough
The challenges were viewed positively, but only if they were fun and casual
Challenges were viewed as better suited for new grads or less experienced artists
Location info was important for the potential to meet-up in-person
The internal schedule and dashboard was viewed positively for individuals who would like more structure, others who already used calendars didn’t find the feature as beneficial
ArtCrit was designed to facilitate critiques of works in progress.
Great option for alumni, those in remote locations looking to participate in conversations and personal critiques or get reconnected with other artists
ArtCrit was viewed as something for more established artists
Seemed like a safe space to get good feedback and build confidence in work
Testers were unsure about the credibility of the people participating in the critique
Great option to get feedback on works in progress, bounce ideas off of others, artists can’t do that on Instagram or once they’ve left school
There were mixed opinions on how the app would be used (e.g., to give critiques, get critiques, or lurk at other people getting critiques)
There was concern that giving critique requires a lot of context and a lot can be lost on a mobile platform (e.g., short responses that would be better of said verbally rather than in text; pictures of artwork for critique could be tricky and may look different than in person)
Find Artists was designed to connect artists with similar goals.
Ideal for senior art students moving to a new location
On the search results page, add school, keyword, and hashtag search (e.g., someone who is environmentally friendly may want to be able to hashtag search for someone with that similar value)
The goals drop-down menu didn’t fit the audience
The waiting period for messages was received both positively and negatively
Exhibition and residency information should be added
Search by location and school was missing
Overall there were four main insights from concept testing:
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“Seeing other people create art helps me create art”—the users wanted a fun space to encourage creating work when art grads were burned out after graduating. Low-key challenges would be a useful way to keep them creating and meeting people.
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The ability to search for people was important and essential for the app, the ability to search by location, school, skill/specialty was viewed very positively. For example, if an SAIC alumni wanted to search for another SAIC alumni in Pittsburgh to help them with an exhibition, there wasn’t an application where they could easily do this.
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Virtual art critiques were intriguing for art school grads, but only if done right, and getting this right would difficult. General question and answering was thought to be more useful and safe for all artists.
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We unveiled opportunities to encourage daily use within the app by featuring artists and/or alumni on the home page that users could swipe through.
Converging
We took our concept testing insights and decided on a convergent MVP which would include aspects of all three concepts: challenges, question/answering, and finding artists.
Low-key challenges
Ask questions and get feedback
Find artists
An app that connects, supports, and motivates artists so they stay hooked in the artistic world
Wireframes & Prototype
Wireframing
Using our concept sketches as a starting point, and taking our testing insights in mind, we each wireframed our portion of the CoLab MVP using Sketch. We took our wireframes and made our prototype in InVision. We decided to use Sketch and InVision because they were tools that our client could use moving forward.
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1. The app opens on this home screen where users can swipe through featured artists, challenges, and questions
2. Users can search for artists
3. "Spark" contains both the challenges and questions features
4. Notifications, including messaging
5. The user's profile
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1. Spark contains motivational challenges
2. Users can create a challenge or filter/search challenges
3. Users can find the challenges they have already joined here
4. Users can find upcoming challenges, as well as challenges that have no start/end date here
5. Touch any card to get more information
After selection "Join" users see a confirmation page
Users can post their work and start conversations in the challenge/group
The challenge/group page after joining
Users can see details of a challenge prior to joining:
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Challenge specifics
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Dates
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Who posted the challenge
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Location of the challenge and info on if the challenge is local or global
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Info on other artists who have joined
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Select posts from challenge/group members
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1. Spark also contains questions and feedback
2. Users can ask a question or filter/search questions
3. Users can browse questions and touch any card to see more info
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1. Users can see the answers to the painting question
2. Users can create a challenge or filter/search challenges
3. Users can see more information on who provided an answer to the question
4. Users can add their own answer
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1. Artists allows you to browse artists or filter and find artists
2. Filter artists
3. Filter results
4. Select one of the results to view the full artist profile
Send a message request
Message request confirmation screen with a time limit to prevent message overload
Artist profile with artist's statement, location, send message request, and about tab
Artist profile with artist's statement, location, send message request, and projects tab
Prototype
Interact with the design using InVision
Usability Testing
Testing, Testers, & Insights
To evaluate our MVP we pulled together a final test plan and script that had aspects of both concept testing and usability testing. We were invited to Lost Arts to test with three individuals, one SAIC student and two entrepreneurs. Again, our testers didn’t match our target user. We recruited an additional two testers who were recent grads, who had lost their network, and were struggling to remain creative.
That's me leading the testing session with Charles Adler, co-founder of Kickstarter and founder of Lost Arts. My teammate Claudia is taking notes.
Me taking notes during a testing session with Roman Titus, an entrepreneur who started Sojourn Fare, a farm-tech software that empowers growers to control, monitor and optimize mushroom cultivation.
Me probing for more information during the testing session with Charles Adler, co-founder of Kickstarter and founder of Lost Arts. My teammate Claudia is taking notes.
Me probing for more information during a testing session with Will, a student at SAIC.
Challenges Insights
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1. Possibly change the word “challenges” to “projects”
2. In challenges indicate the number of artists participating
3. Location was viewed as a very important piece of information
4. Opportunity to change other labels/words (e.g., “ongoing” to “active”)
5. An opportunity for challenges sponsored by galleries or other businesses to pull in more experienced artists
6. The new grads we recruited liked challenges the most; they viewed it as an opportunity to meet people, create work, and overall found it motivational
7. One tester didn’t like that anyone could join a challenge; recommended restrictions to join (e.g., submit work or a bio and get approval to join)
8. Challenges were viewed as a mechanism to pull people back into the app
Questions and Feedback Insights
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1. Difficult to find
2. Testers would feel more comfortable asking a question to a specific person/group they were familiar with
3. Mixed opinions on the usefulness of the questions feature; potentially remove from the app
4. Add an option to upvote and reply to answers to build conversations and connections
5. Liked seeing the title/profession to vet credibility
Find Artists Insights
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1. Mixed opinions on whether the first page is the artists page or the filter page
2. Testers liked the "visually-oriented" search results
3. Some wanted to swipe through the preview images
4. Add keyword search
5. Mixed opinions on the length of time; some wanted it shorter, others longer
6. Opportunity to show the artist's response rate or average time to respond
At the conclusion of testing we gave each participant a short survey to complete. Results of the survey further helped to clarify individual preferences for different aspects of the CoLab MVP.
Results showed polarized opinions on the Questions feature and generally positive opinions of the Find Artists and Challenges features.
Two of the five testers were considered “promoters”.
Overall impression of the prototype leaned positive.
Overall there were four main insights from testing:
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Newer grads really valued and loved the app. The two testers we recruited that matched our persona particularly loved the app: “I love this concept, this is something I need, like now!” -female, 26, SAIC alum who moved to NYC.
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New grads valued the challenges section of the app the most. The challenges provided a low-pressure way to connect with other artists while also motivating them to keep creating art after graduation. In its current form, more established artists may not use it. Here, there is potential to reframe some of the challenges as sponsored projects to bring in all artists and elevate the feature.
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Searching artists is a necessary feature of the app. However, this feature would only be used when needed; for instance, when an artists needs to find someone to get a project done, or needs to ask someone a question. Some adjustment to searching and filtering is needed for this feature to work well.
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The questions section of the app isn’t an important feature for most. A pivot out of a stand-alone questions section into incorporating questions into the challenges section was recommended.
Illustrates the pivot of the questions feature into challenges
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Future Considerations
We gave our client a number of future considerations. First, more research (i.e., interviewing, testing) was needed to validate findings. We only spoke to a few artists who experienced, or were experiencing, post-graduation isolation. Most of our interviewees and testers were with artists who were part of the creative community in Chicago, and they were still creating art. This was somewhat expected given our client, Louis, was a very well-connected artist. Fortunately, we ended the project just prior to graduation, so our client had a good pool of target users moving forward. This is important since new grads value the Challenges feature of the app most, while experienced artists (i.e., 5+ years of experience working as an artist) value the Find Artists feature more. Overall, more research is needed on new grads versus experienced artists as users of the app. Each group has different goals, pain points, wants, and needs. Experienced artists may have periods of isolation with a loss of motivation to create art, but it is different from what new grads experience.
Second, the Challenges feature could be reframed to more easily accommodate critiques, questions, and sponsorships. Additionally, we recommended considering alternative names for the Challenges feature. Our findings indicated that some artists view the name “Challenges” as too serious and high-pressure.
Finally, the priority feature for the MVP is the Find Artists feature; however, the Find Artist feature is not enough to encourage app adoption and encourage daily use. The Challenges feature has the potential to encourage regular use and promote networking and collaboration. Further, the Find Artists feature could be redesigned so the search results page includes large project photos that users can swipe through.
Together these future recommendations will greatly improve and potentially narrow the direction of CoLab. Doing additional research between experienced artists versus new grads will help flesh out features each group needs the most. Helen is a new grad and we designed the app around her needs first and foremost. Fine-tuning the Challenges feature will help engage both types of users and bring in additional sources of revenue, allowing CoLab to partner with external organizations and galleries for sponsored challenges. Without a doubt Helen will love this section of the app the most. Overall, fine tuning the Find Artist feature will help solidify the core function of CoLab, while further incorporating the Challenges feature will help CoLab get its users to be active daily users.
Project Outcome
Louis was blown-away by what we put together, so much so that he changed his VC pitch deck to include our content. On the last day of the project Louis presented CoLab at an event with over 100 VC and angel investors, he was looking to raise $400,000. CoLab obtained four interested investors. Next steps were to move our wireframes into UI design with subsequent hand-off to iOS developers.
Top: My team, at the Lost Arts VC event
Bottom left: Me and our client, Louis Vowell at the Lost Arts VC event
Right: CoLab display at the Lost Arts VC event
During the project I learned how much our team decisions could affect our client. I learned that both the client and the user can simultaneously be put first. And I learned the importance of developing a great relationship with the client. Louis and our team loved working with each other and in the end, there was no doubt this project was a success.